With the emergence of digitalization within the fashion industry it is continuously evolving and those retailers that do not keep up with the trends alright risk of being left behind. One of the key areas that businesses need to be more aware of is innovation and personalization. The consumer of current times is fashion conscious and there is an increased need to be satisfied almost immediately for the products they’ve purchased. And personalization is an upstream process and begins inside the company at the level of designing. exploiting the benefits of machine learning and by crowdsourcing data, fashion manufacturers can collect and analyze the preferences of their target customers and use the statistics as a guide for the designing and manufacturing process.
The new era of customization for satisfied customers that offer permanent loyalty to the brand
We, as manufacturers and as consumers, have stepped into an era of mass customization. shortly, it is safe to say that business is that fall behind when the idea of incorporating an element of personalization into what they are offering will be under risk of losing revenue and loyalty of the customers. Unlike other industries of E-commerce, personalization to the fashion industry is a very complex process. for example, even if two similar customers wear the same size of clothes chances are high the each of them will have a unique set of preference because of different body shape and style expectations. Using the techniques of personalization, websites can exploit the data from purchase and browsing history of their customers to better understand their preferences and provide better recommendations over time.
Find websites online that make the process of personalization easier
many websites have learned how to exploit the fundamentals of machine learning. one such website is 12Tees, based in Thailand. They allow the users who can conveniently be retailers or consumers do practice personalization on apparels by allowing options such as design your own polo shirts, printing their desired design on accessories such as cloth bags, etc. For more information regarding their services, kindly visit their website it can be found easily with a simple Google search.
